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Showing posts from April, 2025

Why Every Modern Business Needs a Transactional SMS Service in 2025

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 What Exactly Is a Transactional SMS? A transactional SMS is a system-generated message sent to users for delivering critical, non-promotional information. These messages are typically triggered by user actions or automated events and are delivered instantly—even on DND-activated numbers. Common types include: * OTPs for login or payment authentication * Order or payment confirmations * Password reset links * Account activity alerts * Shipping and delivery updates * Appointment and booking notifications * Transactional SMS plays a central role in digital communication by ensuring timely, reliable message delivery. Why Transactional SMS Matters in 2025 ✅ 1. Instant Delivery of Critical Information Speed is vital in customer communication. Transactional SMS ensures messages like OTPs, alerts, or confirmations are delivered in seconds, enhancing user trust and satisfaction. ✅ 2. Superior Open Rates With open rates exceeding 98%, SMS guarantees your message will be seen almost immedia...

What Are RCS Messages and How Do They Change the Way We Text in 2025?

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What Exactly Are RCS Messages? RCS ( Rich Communication Services ) is the next generation of SMS. It’s designed to replace standard text messaging with a more powerful messaging protocol that supports rich media, read receipts, typing indicators, high-quality image sharing, group chats, and more. Think of RCS as combining the simplicity of SMS with the interactivity of apps like WhatsApp, iMessage, and Facebook Messenger — but all inside your phone’s default messaging app, especially on Android. Unlike SMS, which is limited to 160 characters and plain text, RCS messages support: 1] High-resolution photo and video sharing 2] File transfers 3] Audio messages 4] Read receipts and typing indicators 5] Real-time location sharing 6] Enhanced group messaging 7] Interactive buttons for customer support, promotions, and purchases How Does RCS Work? RCS messages work over mobile data or Wi-Fi, instead of the cellular network used by SMS. This allows messages to be richer, faster, and more intera...