Key differences between RCS and SMS | SMS2ORBIT
Multimedia capabilities SMS: SMS is limited to plain text, with no support for multimedia files. RCS: RCS supports multimedia, including images, GIFs, videos and interactive buttons, allowing businesses to create more engaging and visually appealing messages. Interactive features SMS: Messages are one-way and lack interactivity beyond plain text. RCS: With RCS, businesses can include action buttons that allow customers to book appointments, make purchases, or work with surveys—all within the message. Branding opportunities SMS: Messages sent via SMS appear as plain text without a tag, often from unrecognized phone numbers. RCS: RCS allows businesses to send branded messages with logos, colors and verified sender identity. This creates a more credible and professional appearance. Read receipts and delivery status SMS: Basic SMS can confirm delivery, but there is no way to know if the recipient has read the message. RCS: RCS provides read receipts and delivery receipts, giving busi