How can RCS Messaging transform customer support for eCommerce businesses?
Rich Communication Services (RCS) have revolutionized the way e-commerce businesses communicate with their customers by bridging the gap between the simplicity of SMS and app-like functionality. With its multimedia capabilities and interactive features, RCS messaging enhances customer support and provides an enriched and seamless experience. Here's how RCS is transforming customer support in the e-commerce sector: 1. Better customer engagement using multimedia Unlike SMS, which is limited to plain text, RCS supports high-resolution images, videos, and GIFs. E-commerce businesses can use this feature to share product catalogs, video tutorials and promotional campaigns directly to the customer's inbox, making interactions more dynamic and engaging. 2. Real-time problem solving with chatbots RCS integrates effortlessly with AI chatbots that can instantly resolve customer queries. Whether it's tracking an order, initiating a return, or answering product-related questions, chat